T’is the season to be jolly … and be shopping. Retail spending really heats up at this time of the year, and while buyers spend time comparing prices and the quality of products, the ethics behind brands hasn’t often been taken into account. Until now.
That’s thanks to a new app released just in time for Christmas - aimed at making ethical shopping easy. The technology from Australian social enterprise Good On You is an Aussie first, allowing shoppers to evaluate over 1000 clothing, footwear and accessory brands.
"Clothing and accessories are popular Christmas gifts, whether it’s the traditional socks and hankies or something more personalised,” says Good On You CEO Gordon Renouf. “In either case, it’s a great time to focus on gifts that are better for the world as well as great for your family.”
If you download the app from iTunes or Google Play you’ll see companies are rated on how they treat their workers, the environment and animals. Users can also send feedback directly to the brands listed.
“We want to change the way people buy fashion,” says Gordon, who encourages shoppers to send brands the message that sustainability sells and to do their part. “We believe great style and beautiful products shouldn’t involve compromising one’s values.”
The horrific collapse of a garment-factory complex in Bangladesh in 2013 brought the importance of supporting ethical businesses to the forefront of many shoppers minds. This new app promises to make it easy for shoppers to understand what brands are doing behind the scenes.
“Many of us want to buy better, we just don’t know where to start,” explains Gordon. “We can no longer afford to buy cheap clothes. Today’s fashion industry has become pollutive, destructive and exploitative.
“Every purchase we make is a vote for the kind of world we want to live in.”
For more information on ethical fashion check out the Good On You blog for useful tips on slow fashion, ethical brands and cruelty free beauty.