Audience, readership and advertising
By advertising in Slow Magazine you are putting your product or service in front of an audience that is built on trust - our readers are drawn to Slow Magazine, because we bring news and information based on authentic knowledge. And our readers trust us to introduce advertisers who respect, understand, and support their lifestyle.
We've taken the time to research advertising trends:
We've taken the time to research advertising trends:
The average time consumers spend reading a magazine is 25 minutes, that's the equivalent of 50x30 second television ad spots.
Three in five people find consumer magazine content very or quite relevant.
There's more promotional pulling power with a magazine, because more than a quarter of readers pick up a consumer magazine three or more times before they're finished with it.
Slow is quick on the uptake when it comes to successfully promoting your product and service. Surveys also found that 44 per cent of customers interact with a brand, as a direct result of reading a consumer magazine. In fact, according to Roy Morgan research, magazines are the highest medium for providing information to make purchase decisions.
Data/information sourced from Magazine Publishers of Australia
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Target market
An effective baby boomer advertising and marketing tool, Slow Magazine targets the lifestyle-conscious market, which is growing at a pace unmatched by all other segments of society. It's well documented that a larger percentage of the baby boomer generation are heavy magazine readers - and it's this very same community that research shows crave for promotional attention. That's why we communicate directly to our consumer-minded readers, those who embrace 'slow living', to strengthen your hold on an important niche market. Slow Magazine the only 'low gear' lifestyle publication that delivers authentic content to this booming population that embodies the theory of spending today while investing for tomorrow.
Target market: The baby boomer generation
Distribution
Slow Magazine has been quick off the mark, forming a solid partnership with Gordon and Gotch, Australia's largest independent distributor.
We're proud of our nationwide circulation …and it means you can purchase Slow Magazine at a quality newsagent anywhere in Australia.
Distribution channels include newsagents, sub-agents, general stores plus selected bookstores including Borders and Readings. Slow Magazine's segment drops also target VIP lounges, libraries, hotels, reception areas, regional and metro cafes and community hubs for added brand exposure.
Not sure where to find us?
If you'd like to find your nearest distributor, please email us at slowcoach@slowmagazine.com.au
Simply pop your postcode in the subject line, and we'll email back with the contact details of your closest retail outlet.
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